I’ve dipped on and off for 12 years. I first used fully loaded two years ago and started with full nicotine down to half nicotine and within a few months I was off everything all together. That last over a year. Switched jobs got stressed again and started back dipping, quit again to use fully loaded and it’s helped once again. The flavor(s) are great. I have tried every alternative dipping product out there and this one wins by a land slide! Feels like a real dip and everything. I suggest buying bulk or doing subscription to save money. And if you dip around a can a day or more, it’s good to place another order when you still have 4-5 cans left so it gets there in time.